Inspiration: A strange book written by William Radam whose story I retold with images.
Radam made a famous cure-all medicine, and demand overwhelmed supply. He became famous and wealthy, then the FDA shut him down and made him infamous. He deserves due credit, however, for creating perhaps the first brand identity recognized worldwide. He started his company in Austin, Texas where there are many branding and advertising firms today, few of which know anything at all about their forebear.